Win Training

We can help your salespeople stop losing deals that should have been won. We can help them stop being outflanked by the competition at the eleventh hour. We can help keep them from becoming victims of the political crossfire in big, complex opportunities.

The object of the game isn't to sell. It is to win. That's what we teach people how to do.

You don't have to take your team offsite for days of training. We have a terrific new way to do it.

Consistently cross the finish line. First.
20/20 SELLING  — the art of winning a complex opportunity

Our flagship, 20/20 Selling is a hard-hitting, real-world, no-nonsense approach to managing and winning important, complex deals. Miles above the basics. Every participant leaves with a tested plan for winning an important opportunity.
THE GAME  — a masterclass in the politics of selling

In a challenging, fun, competitive, and incredibly effective format, we teach salespeople how to survive and prosper in a highly-charged political environment. Great for team building, and the perfect add-on to a sales meeting.
20/20 ESSENTIALS  — rapid mastery of strategy & tactics

You don't have to organize a major, expensive training event to help your salespeople burst out of the blocks with speed and power. We can deliver great results with instructor-driven web sessions that save huge amounts of time and money.
About Premise

Premise is a sales training and consulting company. Our main offices are in Connecticut, USA. We were founded in 1993. We are a small company, but we have trained tens of thousands of salespeople from giant companies and tiny ones. We have delivered results in dozens of countries on every continent. Except Antarctica. We are still working on Antarctica.

We are good at helping salespeople in a business-to-business sales environment who manage major opportunities and accounts. Their sales campaigns are typically complex: longer sales cycles, multiple decision-makers. Most of our clients are in the tech sector, pharma, medical equipment, and services.
Our Distinct Advantage

Within 30 days of attending conventional training, people remember less than ten percent of what they learned. Especially considering the high cost of most training, that is unacceptable. We know how to fix it. The classroom or web session is not the one and only time we will teach and test your salespeople. It is merely the first. Please let us know if you would like to learn more about how we do that.